Navigating the Digital and on-line selling Landscape

Navigating the Digital and on-line selling Landscape

The internet age has provided the largest advances within the means we have a tendency to act, communicate and inform whether or not in person or for business, since the commercial revolution. On a world level, this media and, additional usually, technology has afforded digital marketers and additional significantly their purchasers additional opportunities than ever before to deliver extremely targeted, effective campaigns at below ever value for a way higher potential come on selling investment.

Navigating the Digital and on-line selling Landscape

Yet day in time out we have a tendency to see that, within the same means that ancient or offline selling activity by several organisations has verified within the past, on-line and digital selling pay that lacks strategy and integration goes to waste on behalf of its purchasers as a result of it lacks key messages, calls to action, focus, targeting and consistency in execution.

Like offline marketing methods, online and digital marketing should truly create a virtual "web of links" from place to place that you appear on the internet and in email with the key aim of communicating initial messages, creating brand awareness and driving increased traffic to your website via all of these links as a result.

These make take the form of website related activity which may include:-

• Directory submissions
• Search engine submissions
• Local and map submissions
• Shopping search engines (free)
• Search engine optimisation onsite
• News and Social Media

Additionally, the search engine optimisation of any site should be strongly supported with a digital marketing and online advertising campaign to drive additional direct traffic to the site, this need not be expensive, provided that effective targeting and campaigning is in place.

Methods of digital and online marketing, and this is not exhaustive, to consider:-

• Blogging
• Emarketing
• Online press releases
• Posting to review and opinion sites
• Social networking pages
• Viral techniques
• Banner advertising & exchange
• Classifieds online
• Google AdWords PPC and other options
• Newsletter & Non profit sponsorships
• Google Base Products

It can be tough to know which methods for digital and online are going to prove most effective for your business, much of it, as always will depend on a number of things - your product or service, your budget, your marketing goals, your sales targets and most importantly your resource - remember it needs to be consistent.

A word of caution, despite the hoo ha around digital and online marketing, marketing campaigns of any kind should rarely be delivered entirely online, to the exclusion of offline marketing methods - even 100% internet based business need to communicate effectively to their customers and this may be achieved in after sales (i.e. leaflets within packaging) or through traditional PR for example. Anybody undertaking online marketing should also exercise some patience for results, like all marketing each business will have its own unique combination of what works for them and there target audience. It may be advisable to employ an agency to work together on campaigning, implementation, measurement (one of the biggest advantages of digital marketing) and adjustment.